To optimize your Shopify e-commerce, you must first take care of the Google-displayed tags. Meta titles and meta descriptions are frequently discussed in SEO articles. We'll show you exactly what they are and how you can take advantage of them if you have an online store today.

An example of a title and meta description can be found here.

An illustration of a meta title and meta description can be found here.

Let's say you have precisely what a Google user is looking for. However, you must still persuade them to visit your store! Because of this, Google must have a good title and description for all of your store's important pages.

Which Shopify pages should be prioritized?

For these pages, start by writing a meta title and meta description:

The title tag and the meta title are two different things. Home Page Collections Pages Product Pages About Page
It's true that terminology can be hard to understand. The field that search engines use to display the title of their results is called a meta title tag. On the other hand, the title field on a product page serves as H1, the page's main title and the one that visitors to your website can see.

Can I use my H1 title for Shopify SEO?

The response is "yes." This is done by many people to save time. However, it may not appear correctly in the search results if your H1 title is either too long or too short for the engines.

How can meta tags be set up in Shopify?

In Shopify, the meta tags can be found at the end of each page. You can fill out a block specifically for these SEO elements.

Best practices for writing tags that are friendly to Google 

The best practices for writing great ads are very similar to those for writing good meta descriptions. In your meta descriptions, use targeted and researched keywords:

Check that they are connected to the material on each page; Never use the same meta description on every page of your website.

Focus on the advantages of each product rather than its features.

META title

can't be more than 65 characters (Google doesn't show the extra), and it should include at least one of the main keywords. 

META description

can't be more than 155 characters (Google doesn't show the extra). Although Shopify stipulates 300 characters, this is not the SEO standard.

Because it does not meet Google standards, the limit in Shopify requires extreme caution. It should not be relied upon.

For the majority of results, Google's criteria are about 155 characters. The length of the meta description that is displayed is also influenced by the kind of device (mobile, tablet, etc.). Since mobile meta descriptions are naturally shorter, you should always write them with the goal of persuading in 155 characters or less.

However, this does not necessitate writing extremely brief meta descriptions because doing so will provide the searcher with very little information regarding the reason why your page answers their query.

Additionally, search engines like Google may decide that your meta description is not appropriate for the user's query, resulting in the generation of their own (which, most of the time, doesn't really appeal).

How to Write Better Meta Descriptions to Get More Clicks


 I believe that writing meta descriptions is a valid exercise in e-commerce copywriting. Without resorting to clickbait, our objective ought to be to get Google visitors to click. Write clear, useful meta descriptions that stand out to potential customers by following these steps.

Consider the following first:

Terms of Research 
The keywords in your meta description that correspond to the user's query will be bolded, drawing attention to your search result and making it stand out.

The strength of the brand 
This is an important point of differentiation in a market that is very competitive. Why should a searcher choose your website or page over one of your rivals? Explicitly explain why you are the best choice.

The tone of the brand 
It takes skill to convey your brand's essence in less than 160 characters. In the sea of search engine results, your brand tone helps you stand out from the crowd. A well-written meta description, like any other piece of writing, can convey the personality of your brand.

Marketing that Persuades
 If your brand's message addresses the question "Why us?" Marketing responds to the query "Why now?"

How will this product or page meet the search intent of a potential customer?

Share your store's promotions, sales, added value, and unique assets, as well as your USP (unique selling point) and discounts and offers.

How to Edit the Homepage Meta Description in Shopify?

 It is recommended that you highlight both your store and the brands you sell. The kind of products you sell and where you are are two additional factors that are important.