As search engines get better and AI tools become more common, people are curious about how SEO will change in 2024. Right now, search engines are a busy place with lots of companies trying to get noticed. This makes it really important for businesses to update their SEO strategies for 2024 to stay ahead.

But don't worry, there's good news! You can start planning an SEO strategy that can adapt to new trends and make your business stand out from the competition. Here are six trends to help you do that in 2024.

1. E-E-A-T more

In 2024, E-E-A-T will be super important for SEO content. E-E-A-T is short for Experience, Expertise, Authority, and Trust. Among these, Experience will be even more crucial for getting your pages ranked higher on search engines. So, when you're creating SEO content, pay extra attention to how good the experience is for the users.

Showcasing E-E-A-T to Search Engines

When we talk about E-E-A-T, the "E" stands for Experience, which is all about how credible and knowledgeable your sources are. Google is putting a lot of emphasis on the experience that sources have with a specific topic or niche. This means it's becoming really important for web pages to clearly show how experienced and credible they are on certain subjects if they want to rank higher on search engines. So, when you're doing content marketing, make sure to highlight your expertise to improve your chances of ranking well.

To show Google that your business has a strong E-A-T, especially in terms of experience, here are a few ways you can do it:

  • Provide Detailed Information: You need to prove the worth of your content by including lots of detailed information. This shows that you know your stuff and are providing valuable insights.
  • Highlight Real People: Show that there are actual people behind your website. Include case studies and showcase verifiable reviews and testimonials. This adds a personal touch while also enhancing your credibility.
  • Maintain Quality Content: Ensure that your content is top-notch. Keep it free of grammatical errors, typos, and false information. Also, link to reputable sources to strengthen the reliability of your content.

2. AI and Machine Learning

Google is using machine learning and AI to understand what people are searching for and to 

improve search results. This is why AI SEO is becoming important for the next year. AI helps make search results more personalized by considering where users are and what they've searched for before. In 2024, AI and machine learning will have an even bigger impact on how search engines show results.

In 2024, if you want to do well with SEO, focus on making really good content. Your content should be what people are searching for, helpful, and easy for users to understand and navigate. This way, you can take full advantage of the SEO trends and stay ahead. It's also a good idea to start using AI-powered tools for better keyword research and analyzing how competitors are doing in SEO.

As Google continues to use AI in search results, there might be more instances of "0 click searches." To be the go-to source for that information, it's crucial to use proper structured data markup and optimize for featured snippets. This way, your content becomes the preferred source for AI-generated results.

3. Elevated Focus on Google's Core Web Vitals

In 2024, there's a prediction that Google's Core Web Vitals will become even more important in the world of SEO. Core Web Vitals are a set of measurements that Google uses to evaluate how users experience a webpage. These metrics include how fast a page loads, how accessible it is, and how visually stable it remains.

So, if you're working on SEO in 2024, it's crucial to pay attention to these Core Web Vitals. Make sure your pages load quickly, are easy to use for everyone, and don't jump around or shift unexpectedly. Focusing on these aspects can positively impact your website's performance in Google's rankings. 

Site speed: In 2024, site speed remains a crucial factor in Google's ranking algorithm. Having a fast website is vital for businesses to maintain high positions on search engines. Nobody enjoys waiting for a website to load, especially if every page takes a long time to show content. Therefore, it's essential for businesses to regularly check and improve their site speed to keep up with SEO marketing requirements.

Mobile-first Indexing and Responsiveness: Another important thing to know about Google's Core Web Vitals is that they really care about mobile-first indexing and responsive layouts. This means that when people search on their phones or other devices, Google looks at how well a website works on those devices. So, if you have a business or you're building a website, it's super important to make sure your website works well on all devices. This way, your website will do a good job, and people will find it easily when they search online.

4. Voice search optimization

In 2024, the way people use search engines is changing. Instead of typing what they want to find, lots of people now use voice assistants like Siri, Alexa, and Google Assistant. They talk to these assistants, and the assistants find the information on the internet for them.

This shift to voice search is an important SEO trend that shouldn't be overlooked. Making your website work well with voice search is really important. It can affect how high your site shows up in search results and how easily people can find it online. More and more people are using voice search, so it's becoming really important to change how you do SEO to make sure your website stays visible and competitive online.

Optimizing Your Website for Voice Search

Optimizing your website for voice search involves adapting to the way people naturally converse with voice assistants. Here are a few key strategies:

  • Use Conversational Language: When creating content, incorporate conversational language that mirrors how people ask questions to voice assistants. This helps your website align with the way users speak and increases the chances of matching voice search queries.
  • Target Long-Tail Keywords: Focus on relevant, long-tail keywords that are more likely to be used in spoken queries. People tend to ask more specific and detailed questions when using voice search, so tailoring your content to match these types of queries can improve your visibility in voice search results.
  • Provide Comprehensive Answers: Voice searches often seek quick, concise answers. Make sure your content delivers comprehensive yet succinct responses to common queries related to your business or industry. This can increase the likelihood of your site being featured in voice search results.

5. Video and Image Optimization

As competition in search engines intensifies and keywords become more crowded, websites are finding it crucial to stand out. One effective way to do this is by diversifying content with multimedia elements, going beyond just written text.

Search engines are not only focusing on written content anymore. Optimized videos and images are gaining importance in the ranking process. It's safe to say that in the coming year, these multimedia elements will significantly impact SEO. So, businesses should pay attention to creating and optimizing videos and images to enhance their online visibility and compete effectively in search engine rankings.

Optimizing Videos for SEO: Best Practices and Tips

Adding visual content, such as videos, to your website provides more value and depth to your overall content. When combined with written text, videos help break up long paragraphs, improving the overall user experience (UX).

If you're optimizing video content for SEO, consider these tips:

  • Include Subtitles or Transcripts: Adding subtitles not only assists users who may be hard of hearing but also provides text for search engines to index. Alternatively, including a transcript of the video content can achieve the same result.
  • Ensure Relevance to Written Content: Videos should complement and add value to the written content on your page. Make sure they are relevant and enhance the overall message or information.
  • Update Titles and Descriptions: Keep video titles and descriptions accurate and reflective of the video content. This helps search engines understand what your videos are about and improves their visibility in search results.
  • Choose Engaging Thumbnails: Thumbnails are the first thing users see. Select visually appealing and relevant thumbnails to encourage users to click on your videos.

Optimizing Images for SEO: Practical Tips and Strategies

Including images on web pages is an excellent way to break up the monotony of text and enhance the overall visual appeal. When optimizing images for SEO, keep these tips in mind:

  • Use Standard HTML Image Elements: Incorporate standard HTML image elements to ensure that web crawlers can easily find and index your image content.
  • Ensure Responsiveness: Make sure that your images are responsive, adapting well to different devices and screen sizes. This improves the user experience across various platforms.
  • Choose Correct Image Formats: Select the appropriate image formats for your content. Common formats include JPEG, PNG, GIF, WebP, SVG, and BMP. Each format has its strengths, so choose based on your specific needs.
  • Optimize File Names, Alt Text, and Titles: Give your images descriptive file names that reflect their content. Additionally, include informative alt text and titles. This not only improves accessibility for users with visual impairments but also helps search engines understand the context of your images.

6. Personalized, User-Focused Content

Creating user-focused content remains a timeless and crucial SEO trend for 2024. To do well with SEO, you need to create content that matches what people are searching for and gives them what they want. User and search intent means giving searchers exactly what they're looking for in your content. The trick is to answer their questions right at the start and provide helpful info to keep them interested.

For example, if your keyword is "digital marketing tools," users probably want info about those tools, maybe with some examples. So, organize your page to give clear answers to these questions.

Overall, user-focused content is about making it simple for users to find what they need without any trouble. By consistently providing content that fits with what users want, you not only boost your SEO but also make the whole experience better for people on your website.

Revitalize Your 2024 SEO Strategy with iGlobalizer

If you're ready to implement the latest SEO trends for 2024 into your next campaign, consider teaming up with iGlobalizer. iGlobalizer has been doing digital marketing for more than 12 years. Our team of experts knows a lot about search engines and can help you do well in the online world. We can guide you through the changes in search engines, help you beat your competitors, and make sure you show up in search results.

When you partner with iGlobalizer, you get access to our years of experience. We will help you make sure your online marketing is up to date with the newest trends and ways of doing things in the online world. This way, you can stay ahead, do better than others, and achieve success in how you appear in online searches.